The human brain can be separated into regions based on structure and function – vision, audition, body sensation, etc, known as Brodmann’s area map.
This animation shows the functional magnetic resonance imaging, fMRI, brain data of a participant experiencing an orgasm and the corresponding relationships seen within these different regions based on utilization of oxygen levels in the blood. 20 snapshots in time of the fMRI data are taken from a 7 minute sequence. Over the course of the 7 minutes the participant approaches orgasm, reaches orgasm and then enters a quiet period.
Oxygen utilization levels are displayed on a spectrum from dark red (lowest activity) to yellow/white (highest). As can be observed, an orgasm leads to almost the entire brain illuminating yellow, indicating that most brain systems become active at orgasm.
Text and Image by The Visual MD
Via The Guardian
Adrian Owen still gets animated when he talks about patient 23. The patient was only 24 years old when his life was devastated by a car accident. Alive but unresponsive, he had been languishing in what neurologists refer to as a vegetative state for five years, when Owen, a neuro-scientist then at the University of Cambridge, UK, and his colleagues at the University of Liège in Belgium, put him into a functional magnetic resonance imaging (fMRI) machine and started asking him questions.
Incredibly, he provided answers. A change in blood flow to certain parts of the man’s injured brain convinced Owen that patient 23 was conscious and able to communicate. It was the first time that anyone had exchanged information with someone in a vegetative state.
Excerpt of an article written by David Cyranoski, at Nature. Continue HERE
Esref Armagan is a 54-year-old contemporary Turkish painter who has been completely blind since birth. He grew up poor and uneducated, and never had an art lesson, yet he paints detailed pictures in bright colors and 3-point perspective without assistance. For decades, Armagan was the subject of curiosity, awe, and skepticism in his native Turkey. Then in 2004, he became the subject of scientific brain studies in the United States. The astonishing results have been published in science journals, magazines, and newspapers around the globe. In 2008 the Discovery Channel aired a documentary which featured Armagan and three others with extraordinary abilities called The Real Superhumans.
Seven individuals who participated in what’s being called the “first annual love competition” all agreed to follow the same set of instructions:
Climb inside a functional magnetic resonance imaging (fMRI) machine and spend five minutes trying “to love someone as hard as they can.”
As the contestants–who ranged in age from 10 to 75–pondered the objects of their affection, their brain neurochemistry was closely monitored by scientists at the Stanford Center for Cognitive and Neurobiological Imaging. The person who showed the greatest neurochemical activity in the brain region associated with feelings of romantic love was declared the victor.
Who climbed out of the scanner with best-lover honors? To find out, you can watch the short film about the competition, above— the competition and the film were masterminded by San Francisco-based filmmaker Brent Hoff. As to why Hoff wanted to make “The Love Competition” in the first place, he told Wired, “With the way we view sports, we look at them in such a hard, unforgiving way–you win or you don’t–and the idea of taking love and making it either you win or you don’t’ is, I agree, kind of horrible. But that’s not what this film is.”
And he’s right. The film–which includes scenes in which the contestants talk about the objects of their affection–is actually quite touching. And it provides a fascinating glimpse inside the world of neuroscience research as well as into the contestants’ brains.
Via The Huffington Post. Written by David Freeman.
Dr Philip Harris introduces neuromarketing.
Wiki: Neuromarketing is a new field of marketing that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one’s physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.
Companies such as Google, CBS, and Frito-Lay amongst others that have used neuromarketing services to measure consumer thoughts on their advertisements or products.
The word “neuromarketing” was coined by Ale Smidts in 2002.