Performativity · Photographics · Projects · Public Space

Velocommerce

Velocommerce is commerce that is dependent on the bicycle (from the French word ‘velo’ referring to bicycle). India is a fantastic place to observe velocommerce in action.This project has opened our eyes to this crazy universe of activities, products, services, design, economy and humanity that is mobile using bicycles. The interesting thing about being on a bicycle is that it immediately frees you as an entrepreneur from the shackles of immovable real estate. Velocommerce is all about the mobility of property, and it challenges notions of ownership and private capital. It is special because it exists at the intersection of entrepreneurship, mobility, sustainability, grassroots innovation, cultures, local economies and decentralized, last-mile service delivery.

Text and Images via VeloWala



Human-ities · Technology

Why I left Google

James Whittaker: The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus. […] Suddenly, 20% meant half-assed. Google Labs was shut down. App Engine fees were raised. APIs that had been free for years were deprecated or provided for a fee. As the trappings of entrepreneurship were dismantled, derisive talk of the “old Google” and its feeble attempts at competing with Facebook surfaced to justify a “new Google” that promised “more wood behind fewer arrows.”

The days of old Google hiring smart people and empowering them to invent the future was gone. The new Google knew beyond doubt what the future should look like. Employees had gotten it wrong and corporate intervention would set it right again.

An Excerpt from a statement give by Jame Whittaker. Read it HERE

James Whittaker is a technology executive focused on making the web a better place for users and developers. He is a former Googler, former professor and former startup founder.

Digital Media · Film/Video/New Media · Human-ities · Motion Graphics

Amsterdam DNA

The Amsterdam Museum has opened an entire new department: Amsterdam DNA. This exhibition will take you on a three-dimensional 45-minute journey through our capital’s history. The versatile story of the city is presented in seven intriguing films, which we created. Above you can see the second film: Revolt Against King and Church.

In close cooperation with the curators, we developed seven scripts of about two minutes each, which shed light on the most important elements from more than 1000 years of Amsterdam history. Typical core values of Amsterdam were used as the theme for the films: entrepreneurship, freethinking, creativity and citizenship.

Visual material was collected based on the scripts. International collections were used in addition to the collection of the Amsterdam Museum, which has resulted in a selection of international renown. When visual material was not available or suitable, we had to develop the content ourselves.

The challenge was to bring the masterpieces to life without affecting their identity, or rather, their soul. We chose to add an extra dimension by making the images three-dimensional. Another dimension, sound, was added to make the whole even more appealing. Lifelike sounds and soundtracks that fit the spirit of the age add luster to the scenes.

Next to the seven films we also produced a trailer and a video-wall of approximately seven by three meters, in which past en present blend.

Commissioned by: Amsterdam Museum
Agency: PlusOne
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
Motion Design: Sander van Dijk
Lead 3D: Tim van der Wiel
3D: Noam Briner, Chris Rudz, Hans Willem Gijzel, Richard Lundström
Music: Lennert Busch
Sound Design: Mauricio d’Orey
Thanks to: Harold van Velsen
Client: Bianca Schrauwen, Joost van de Weerd, Norbert Middelkoop, Laura van Hasselt

Via Explore