Over the last couple of years, Cosma Shalizi and I have been working together on various things, including, inter alia, the relationship between complex systems, democracy and the Internet. These are big unwieldy topics, and trying to think about them systematically is hard. Even so, we’ve gotten to the point where we at least feel ready to start throwing stuff at a wider audience, to get feedback on what works and what doesn’t. Here’s a paper we’re working on, which argues that we should (for some purposes at least), think of markets, hierarchy and democracy in terms of their capacity to solve complex collective problems, makes the case that democracy will on average do the job a lot better than the other two ways, and then looks at different forms of collective information processing on the Internet as experiments that democracies can learn from. A html version is under the fold; the PDF version is here. Your feedback would very much be appreciated – we would like to build other structures on top of this foundation, and hence, really, really want criticisms and argument from diverse points of view (especially because such argument is exactly what we see as the strength of democratic arrangements).
Excerpt of a text by Henry Farrell (George Washington University) and Cosma Rohilla Shalizi (Carnegie-Mellon/The Santa Fe Institute). Continue HERE
“The advent of the Internet, with sophisticated algorithmic search engines, has made accessing information as easy as lifting a finger. No longer do we have to make costly efforts to find the things we want. We can “Google” the old classmate, find articles online, or look up the actor who was on the tip of our tongue. The results of four studies suggest that when faced with difficult questions, people are primed to think about computers and that when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it. The Internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves.”
Download PDF HERE
Dr Philip Harris introduces neuromarketing.
Wiki: Neuromarketing is a new field of marketing that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one’s physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.
Companies such as Google, CBS, and Frito-Lay amongst others that have used neuromarketing services to measure consumer thoughts on their advertisements or products.
The word “neuromarketing” was coined by Ale Smidts in 2002.