The meat industry is one of the top contributors to climate change, directly and indirectly producing about 14.5 percent of the world’s anthropogenic greenhouse gas emissions, and global meat consumption is on the rise. People generally like eating meat—when poor people start making more money, they almost invariably start buying more meat. As the population grows and eats more animal products, the consequences for climate change, pollution, and land use could be catastrophic.
Attempts to reduce meat consumption usually focus on baby steps—Meatless Monday and “vegan before 6,”passable fake chicken, andin vitro burgers. If the world is going to eat less meat, it’s going to have to be coaxed and cajoled into doing it, according to conventional wisdom.But what if the convincing were the easy part? Suppose everyone in the world voluntarily stopped eating meat, en masse. I know it’s not actually going to happen. But the best-case scenario from a climate perspective would be if all 7 billion of us woke up one day and realized that PETA was right all along. If this collective change of spirit came to pass, like Peter Singer’s dearest fantasy come true, what would the ramifications be?
Read Full Article at SLATE
The “nav-u” U35 is a personal navigation device you can put on a bicycle.
We wanted to demonstrate the device by using the attractions of Tokyo, a city whose roads developed in irregular and complex ways.
Using the running log function of the bicycle navigation system, we started the project by drawing gigantic animal geoglyphs over Tokyo. People tweet what animals they want us to draw. From their requests, our staffers draw animals over the map.
The bike group rides all over Tokyo, logs the routes and uploads the drawing to the website immediately. Progress status with drawing and running footage are posted on Twitter in real time every day.
Fifteen animals are completed in 40 days.
The project was featured in TV news shows, newspapers, magazine articles, and over 80 online news articles. In addition, it was mentioned innumerable times on blogs and tweets. Moreover, it was also reported in other countries, and we received lots of positive feedback, support and messages of encouragement.
Before the campaign, Sony held third place in the market for navigation systems, but it rose to the first just two weeks after the start of the campaign.
A promotion for a bicycle navigation system also became a promotion for the city of Tokyo.
The Tokyo Zoo Project
PhyloPic stores free silhouette images of animals, plants, and other life forms. All images are available for reuse under a Public Domain or Creative Commons license.