Digital Media · Film/Video/New Media · Performativity · Social/Politics · Technology · Videos

The Theatre of Synthetic Realities

The Theatre of Synthetic Realities is a series of real and fictitious locations and events, actors and devices that attempt to question our production, embodiment and perception of social space as mediated through technology. Through the use of ubiquitous personal and mobile computing we have become both constant consumers and producers of information, both live receiver and transmitter. We, and our environments, exist simultaneously as physical and real-time digital manifestations, as such augmenting our relationship to space, time and experience.

Text and Image via Madhav Kidao


Making Friends and Other Functions is a illustration of a possible iteration of the Theatre. Working collaboratively and symbiotically with a network of semi-autonomous machine actors, the designer/editor attempts to recreate a film for a live global audience, through the use of unwilling actors. The machines construct their own reality based upon the information they extract from their environment alongside the selective guidance of the observer. This is ultimately a task with no beginning or end, and fundamentally questionable ethical integrity.

Digital Media · Film/Video/New Media · Motion Graphics

Super Art Modern Museum (SPAMM)

Super Art Modern Museum (SPAMM) has recently opened its doors. The first exhibition is featuring 50 artworks from 50 artists for only 1 Super Art Modern Museum!

SPAMM Manifesto

“Visual arts have entered a new era. It’s a place where immediacy rules, where visual arts becomes virtual, a place that links the world together. A new era for artists who have invented new concepts, using digital medias, from video to graphism, static, animated or even computer-programmed. They have created a flamboyant design for a super-society created in the Web’s image.

Therefore, if “contemporary art” isn’t “from today” anymore, but just a continuing period of the XIX° century “modern art”, we can proclaim – without hesitation – the existence of the Super Modern Art. It has existed for 10 years now across the web and new technologies. Super-modern art is a virtual museum.”

By creating the Super Modern Art Museum (SPAMM), Systaime, Thomas Cheneseau and the Silicon Maniacs’s team, merely made up for the the indifference of cultural authorities and the need for society to understand the MUSEUM in another way. In 2012, the Museum has to tackle new issues as to the place of art, questionning the way to SEE it and to BUY it. The SuPer Art Modern Museum is an experiment to answer all those questions.

This is the reason why SPAMM takes up theses challenges. SPAMM is not only a new form of museum, it would like to encourage new forms of digital creation.

The Art of SPAMM is the art of Museum, the art of SPAMM is the eye of the collector, the art of SPAMM is the scream of an artistic movement, the art of SPAMM is collaborative and generative, it’s an art that gets out of homes and lives in the heart of machines, a new art for a new generation of artists, collectors, gamers, geeks, buzzers, actors and amateurs alike.

In the midst of this stream of creation, Thomas Cheneseau, Systaime and Silicon Maniacs select SPAMM artists. Systaime, Thomas Cheneseau and Silicon Maniac’s team travel the world of virtual creation, from the Venice Biennale to lafiac.com, and they gather all their experiences together in a single place : SPAMM, a museum and an art manifesto.

Jean Jacques GAY December 2011.