A recent study showed that White British heterosexual men’s preferences for larger female breasts were significantly associated with a greater tendency to be benevolently sexist, to objectify women, and to be hostile towards women (Viren Swami and Martin J. Toveé, 2013).
Based on self-reports, they selected a sample of 361 males of Britisch White descent, who didn’t indicate being gay or bisexual or didn’t disclose their preference (average age 30, ranging from 18 to 68). Those were asked to rate the attractability of photo-realistic 3D models that were rotated on the screen. I copied and pasted from the article the model with the smallest breast size out of five on the left, and the one with the largest on the right so you get a bit of an idea. In the study they were presented in colour. After having rated the models, the participants were asked to fill in questionnaires that measure sexist attitudes (Hostility Towards Women Scale HTWS, Attitudes Towards Women Scale AWS and Benevolent Sexism BS subscale of the Ambivalent Sexism Inventory ASI) and that measure objectification of women (an adaptation of the Self-Objectification Scale SOS).
What they found was that on average men found the medium breast size model most attractive, with a skewed distribution towards the larger breast size, which seems unsurprising. The men’s preference for larger breast sizes was significantly and positively correlated with hostility towards women, more sexist attitudes towards women, benevolent sexism and objectification of women. They also found that young men were more likely to rate large breasts as more attractive. Neither education nor relationship status had an effect. Benevolent sexism was the strongest predictor for breast size rating, while objectifaction of women and hostility towards women were also significant predictors.
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