Paper Passion fragrance by Geza Schoen, Gerhard Steidl, and Wallpaper magazine, with packaging by Karl Lagerfeld and Steidl.
“The smell of a freshly printed book is the best smell in the world.” Karl Lagerfeld
This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.
Text and Image via STEIDL