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Virality: Contagion Theory in the Age of Networks

June 30, 2012


A new theory of viral relationality beyond the biological

In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors; it instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is how society comes together and relates.

Virality: Contagion Theory in the Age of Networks

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