h1

Terra Poo Wifi: Boost your Signal with Dog Poo

June 27, 2012

Mexican Parks Trade Free Wi-Fi Access for Dog Poop. Dog poop in public parks can really be the pits – however a new campaign by DDB in Mexico includes a genius incentive to get dog owners to clean up their pup’s leavings. For every “deposit” made in a specially sanctioned receptacle, the surrounding area will get free Wi-Fi, paving the road to the information superhighway with poop.

Conceived by the Mexican internet company Terra, the campaign will help bring new Wi-Fi services to local parks and public meeting places. Many parks and areas in the United States now feature Wi-Fi, but the service has yet to become widespread in many areas around Mexico.

To encourage down owners to pick up the business, the Wi-Fi will be administered in timed increments based upon the amount of poop collected. The more poop, the longer free Wi-Fi time will be provided. The whole campaign is executed in a tongue-in-cheek witty fashion, but the incentive is both real, and enticing for park goers wishing to get online while relaxing in the sun. What’s more, the program helps clean up the parks that these very park goers will log online from.

Text and Image via Inhabitat

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s